Toyota Auris Launch 2007

Retail Digital Signage - Bluewater Shopping Centre, UK

The headline feature at the new Toyota Auris Bluewater concept store was the Musion® high definition projection system which showcased a spectacular giant free form 3D Auris movie. The content was created especially for the Bluewater store and was shown in its own large screen theatre. Musion® worked closely with screen production specialists Square Zero to create a moving embodiment of the line "created around you".

The film, a mixture of live action and CGI, featured an organic shape formed by liquid mercury growing around various elements of the new car.

This neatly transformed into a mercury wireframe tracing a line around a seated driver. Panels assemble to form a full size Auris in front of the audience. From there the audience was taken a journey through the interior and end on a specific feature of the optitron dials.