The Interactive Configurator – Mercedes
We all know that China has crowded cities. Beijing being one of them. Digital Illusions worked with a local Mercedes dealer to develop a way to have an entire auto showroom in a single space using holographic technology and a custom configurator. We developed the software to allow clients to build their own car and have it appear holographically before them full size. They could see the interior, exterior, change wheels or whatever items they wanted. The sales host then could allow them to drive the model of the car while ordering the exact version they themselves designed. This can be used for furniture, large equipment or any other product that takes space to show all versions.